Gregg Arst is President & CEO at Tanna, Inc. With a 25+ year career that spans Broadway, media, and ticketing technology industries, he leads the company and its multiple business lines in driving innovation, revenue generation, and strategic direction across Broadway, sports, and entertainment.
​
Gregg has overseen global ticketing operations for more than 30 Broadway and live entertainment brands including the Tony Award Winning productions of Dear Evan Hansen, Moulin Rouge!, The Book of Mormon, Billy Elliot, The Outsiders, Suffs, How to Dance In Ohio, A Beautiful Noise: The Neil Diamond Musical, Harmony: A New Musical, Rock of Ages, Pretty Woman, Hard Rock Live, Atlantic Records, Working Title Films/NBC Universal, Miami City Ballet, Spotco, Curran Theatre, and the NCAA. He also serves as consultant to the Grammy Award winning music group Straight No Chaser and previously worked with Hugh Jackman as his ticketing strategist. Tanna Inc serves as theatre strategists for a wide variety of ticketing platforms including Fevo, Seat Geek, Tessitura. Previously, Gregg held senior executive roles at StubHub and Ticketmaster and where he was responsible for the strategy and positioning of 150+ performing arts centers across North America.
​
Broadway and International productions managed by Gregg Arst have garnered 42 Tony Awards, 10 Olivier Awards, and over $2 Billion revenue.
​
Tanna Inc also offers full-service IP consulting services in producing, operations, revenue, and ticketing for immersive theatre, multi-media, film, television, graphic novel, and podcast adaptions. Partners include: EEP Universe, an entertainment creative power-house producing heroic franchise IP for underserved gen-z & millennial fandoms for iHeart Media and Secret Cinema, the ultimate immersive cinema experience.
Gregg is an adjunct lecturer at Columbia University and NYU and is a frequent panelist and speaker for INTIX (International Ticketing Association), Ticketing Professionals Co, and The Broadway League. He serves on Board of Directors for Opening Act and the Board of Governors of ATPAM. Gregg received advance certification in Revenue Analytics & Optimization from the Wharton School of Business and holds a Masters degree in Performing Arts Administration from NYU. He is graduate of Indiana University, where he was named a distinguished alumnus in 2016 and 'Entrepreneur to Watch' in 2021.
​
In addition to his role at Tanna, Gregg is a founding member of STL City SC, the record-breaking MLS soccer expansion that debuted in 2023.
